Go Back To Vermont

Instead of attacking philosophical points, how about tacking brand labels and a socio-economic lifestyle (White, Upper-Middle Class, Educated) to your opponents point of view.

From the 2004 Election Primary season via Club for Growth PAC, comes this ad that epitomizes the Right's linguistic tactics for shaping political discourse.

Husband: WHAT DO I THINK?
WELL, I THINK HOWARD DEAN SHOULD TAKE HIS TAX HIKING, GOVERNMENT-EXPANDING, LATTE-DRINKING, SUSHI-EATING, VOLVO-DRIVING, NEW YORK TIMES-READING . . .

Wife: . . . BODY PIERCING, HOLLYWOOD-LOVING, LEFT-WING FREAK SHOW BACK TO VERMONT, WHERE IT BELONGS.

Husband: GOT IT?
(via: Club For Growth PAC)

View the ad Real Player | Windows